![\"la-z-boy](\"https:\/\/patiopads.com\/blog\/wp-content\/uploads\/lazboy.jpg\")
La-Z-Boy announced plans today to open several hundred branded retail stores in mainland China through a partnership with Kuka Home, one of China\u2019s biggest upholstery manufacturers and retailers.<\/p>\nLa-Z-Boy announced plans today to open several hundred branded retail stores in mainland China through a partnership with Kuka Home, one of China\u2019s biggest upholstery manufacturers and retailers.<\/p>\n
The stores \u2013 the first of which will open later this year \u2013 will carry a broad assortment of La-Z-Boy recliners and motion furniture as well as case goods and decorative accessories, according to La-Z-Boy officials.<\/p>\n
The company said the products will be produced primarily at Kuka Home factories in China, but some will come from La-Z-Boy facilities in Thailand and the U.S.<\/p>\n
\u201cA major objective for us is to grow the La-Z-Boy brand globally, and China represents a significant opportunity for international expansion,\u201d said Kurt Darrow, chairman, president and CEO of La-Z-Boy. \u201cOur model has always been based on strong relationships with local companies, and with Kuka Home\u2019s highly regarded reputation in the marketplace, we\u2019re very pleased they are our partners in China.\u201d<\/p>\n
Kuka has more than 1,600 stores in China. Its factories also produce leather upholstery and casual dining furniture that is sold to retail stores in the U.S. and several other countries.<\/p>\n
Jason Gu, chairman and CEO of Kuka Home, said, \u201cLa-Z-Boy is the most prominent and longstanding provider of motion furniture worldwide. The aim of the cooperation between Kuka Home and La-Z-Boy is to introduce high-quality motion furniture to Chinese consumers and help them live life comfortably.\u201d<\/p>\n
\u201cWe believe that our cooperation will be a great model of how to create win-win partnerships between American and Chinese furniture companies,\u201d he added.<\/p>\n
La-Z-Boy officials declined to disclose the exact number of retail stores that will be opened in China this year, but said Kuka Home expects to open \u201cseveral hundred\u201d over the next few years.<\/p>\n
\u201cOur shared goal is to make La-Z-Boy the leading motion furniture brand in China,\u201d said Doug Collier, La-Z-Boy\u2019s chief marketing officer and president of its international division. \u201cWe are excited to combine our heritage, expertise and experience in motion furniture manufacturing and marketing with Kuka Home\u2019s local market knowledge and their tremendous furniture retailing and manufacturing expertise and strength in China.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
La-Z-Boy announced plans today to open several hundred branded retail stores in mainland China through a partnership with Kuka Home, one of China\u2019s biggest upholstery manufacturers and retailers. The stores \u2013 the first of which will open later this year \u2013 will carry a broad assortment of La-Z-Boy recliners and motion furniture as well as […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n